Tag Archives: New York

Not Your Father’s (Day) PR

18 Jun

My dad always says, “When I was your age I used to walk 17 minutes to get to school with no shoes” or something about making only 25 cents an hour working some ice cream shop in the rickets of some village in the Middle East.

Well, Dad. I walk more than 17 minutes to get to work or I take a gross, dirty subway that ruin my shoes and trust, totally feels like I get paid a quarter an hour also, considering the economy sucks and entry PR girls get duped in salary until you hit it big or have a lot of experience.

It may seem in PR not much has changed in theory. You still have your creative strategies, your media, your pitches and releases, except now you have SO much MORE creative, so much MORE media and so many more releases but some PR stunts just could not have taken place in 19-something old.

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If done well, publicity stunts can cause positive bizz-buzz for you and your company. And when a PR girl’s worst night mare happens and a stunt turns into a wild mess crashing 100 mph with an oncoming train, well, let’s just say there’s no such thing as bad publicity…

What girl doesn’t want a pony? – Remember this stunt when Groupon’s now-ex-CEO almost gave Mayor Bloomberg a Pony? Those are just the kind of crazy ideas that showered Groupon with success.

Corona moons the world – This past weekend, some PR genius collaborated with some astronomy dude, and created the coolest billboard in New York. The brand worked day and night to turn the moon into their lime. The event lasts a total of two nights for a couple hours, but the buzz it creates is endless!


72 Days of Marriage – I still can’t call hoax on the whole thing. Kimmy K loves that attention but the girl isn’t crazy to get married just for publicity… or is she? Which other celebrity can you name exactly how many days they were married, what went wrong, and who said what. I mean I couldn’t really even do that for any of my OWN past relationships. Side note,  she’s officially made Kanye a father which makes it all that much more relevant.

xo,

xoxo

 

 

PS – a very happy Father’s day to my old man. See you in T minus two days!

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Literary Society: The Great Gatsby

12 Jun

My nerdtastic passion for reading has inevitably brought us to Beauty and the Pitch’s very new and very classy version of the dreaded high-school book reports, which PS, I can’t truly say I dreaded…

I should have been born in the 1920’s. Life is so unfair. Like I know I would have loved old cars, pearls on deck, crazy headpieces and vintage clothing. Now all we have are iPhones with Instagram capabilities and Kindles. Psh. Technology.

You MAY want to blame my school’s academic program for never enforcing a classic on me, you MAY want to roll your eyes at my bandwagon-ing and for clearly being way late too but listen here, old sport, you have nothing, nada, zip or zap to fear because I REGRET READING THIS BOOK THAT MADE ME FEEL LIKE THE WORLD SUCKED. AND SO YES, I HAVE NOT WATCHED THE MOVIE. Take that, Daisy (most hated character ever. Like who the eff created you.)

First things first, it takes place in NY and that alone gives it some cred. For a while there, you couldn’t walk down SoHo without seeing “inspirations from Gatsby” plastered all over the windows (shout out to some great PR work by Prada!).

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Then there was this quote “I’ve been drunk for about a week now, and I thought it must sober me up to sit in a library” (said the drunk guy during Gatsby’s first lavish party)… Basically this sums up that my life has been a lie and I officially have been doing things wrong considering this would have been super helpful to know during those Longhorn days.

OK, so did I like the ending? NO. I’m all for happy endings but it did stir emotions and a good book engages their audience, no matter how heavy a hand writes it and no matter how force fed the sentences are. And yes, all the buzz was around the movie, but I’m sure some 7th grade classrooms had hours of discussions around the book and the real meaning which, I mean, should count as buzz, right?

Given that the book WAS written 100 years ago and changed the whole book industry (which a PR Girl can respect) and since Leonardo is just friggin gorg and how can I forget to mention Amitabh Bachchan (Bollywood represent) for those reasons alone the official BATP rank is:

BATP GG rank

Cheers Old Sport,

xoxo

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Beach Burn PRep

3 Jun

Like a true New Yorker, I got out of the city on Memorial Day and every weekend since then (yes, it’s only really been one) I have spent my time outside in and around the sandy beaches with the sun burning down (let me just say that again, for the few who haven’t seen one of my many shameless social media posts here, here and here already).

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But the thing is… the sun can burn. Like burn. Especially if you fall asleep on your stomach and then wake up 3 hours later. And then it hurts. Hurts so badly that you cannot even lean back when you sit. Like a pain that makes you squeal with the slightest touch so that you can’t even stretch or sleep. And yes, that’s exactly what happened, regrettably, to me.

As fun as the sun is, it’s important to lather up that sunblock – and NO, spf 8 on your tanning lotion doesn’t QUITE cut it said the girl with the burned back. These three items are a staple in my beach bag…moving forward:

  1. Boscia Self Defense Vital Antioxidant Moisture Broad Spectrum SPF 30 (now isn’t that a mouth full). I recently learned about Boscia from BATP’s west coast PR girl and I first got this gem for 100 points at Sephora and it’s exactly what my 20 something face needs, protecting all the things that come with age (lawd) and the sun
  2. Estee Lauder Daywear. I’ve used this product for almost 5 years now so I can literally swear by it as it stood the test of time through my summer in the Mediterranean and the hot summers of Texas and now in New York. It’s light, smells like cucumbers, and this whole anti aging thing is a plus, ya know what I mean. The price tag sucks but peace out wrinkles forever.
  3. Fresh Sugar Rose Lip Treatment. Ok, chapped broken lips are so high school. Ladies, we know better after our ugly years of trial and error. Protect-it and pink-it

Don’t let the sun make you a burned beach,

xoxo

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Earth Day Gone Wrong

22 Apr

Today is Earth Day and that gives 7 billion of us humans exactly ONE full day of the entire year to SAVE THE PLANET. Sounds doable. New York is one of the most environmentally conscious big cities with its massive transit system where everybody gets lost at least once in their entire life, public charging areas, greenhouse emissions and tree planting programs. Hey, no one is saying anything about electricity. You keep doing you, Times Square. Shine on.

But the Big (Green) Apple isn’t the only one trying to get some cred from Mother Nature

  • UCLA is the first college to go tobacco-free and help people breathe well. I really never knew campuses weren’t tobacco free? But, ok. Nice try
  • Scope is wondering who else plants flowers in empty mouthwash bottles like them. So, only two people? Heard of recycling bro? Nice try
  • A message from NASCAR aka the brand that screws Earth over the most: “While the rest of the world officially celebrates Earth Day on Monday, NASCAR prefers to operate as if every day is Earth Day.” Oh so I must have the entire sport wrong, does NASCAR now race on bikes or something? Seriously nice try though

Make love, not carbon,

xoxo

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The Friday Past Midnight Coffee Break: 42

13 Apr

I’m officially a movie critique. Syke. I didn’t even try to fully play that joke out. But I seriously loved 42!!! Like I wish the 2 hour movie was longer. No sarcasm, bro. I just want to stare at watch Chadwick Boseman’s Jackie-Robinson-muscles. I just have a thing for athletes, everyone should know this by know. Embarrassing shout out, whattttup. So if you haven’t seen 42 yet, here is why you need to jump in your car, fasten your seat belt and zoom on to your nearest movie theaters…

Starting with the obvious. It makes you fall in New York all over again. Yet another reason to love this city. Oh, and this man on the left should have seriously considered being in PR.

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You’ll find a spark in you that makes you want to change the world and no one will ever doubt the role a female plays in every man’s life. Do you feel the empowerment?

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You’ll forever honor the number 42 and feel extra knowledgeable about baseball (especially when you can whip out baseball talk at a bar and sound super smart/a real man’s girl/ legit)

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You’ll actually be nice to people for a good hour after the movie because it leaves that weird fuzzy feeling in your stomach. I actually helped someone at 11:55 pm walking home on a Friday night. While simultaneously clutching my pepper spray for my dear life. Yup. Mama aint raised no fool.

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You’ll get to see this hunk all movie long and briefly without a shirt. And trust me, he progressively gets better looking by the end of the movie. Charming lil devil.

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And finally, for your PR gals, you’ll realize the role of the media hasn’t really changed much since 18-something (outside of the fair rights thing).

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Double hashtag to the weekend,

xoxo

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