While we all still have Super Bowl on our brain, let’s take a quick minute to talk about how the big game turned out because there is always SO much to say:
- AKA the Bruno Mars and Beyonce show. Oh and maybe Cold Play. Slayed even while falling, check.
- Holla back to the LGBT community and Black Lives Matter in no other than San Francisco. I see ya, check.
- The brand game played out on the second screen with searches 7x that of a normal ad. Consumer engagement, check.
Speaking of ads…
It might have been the lack of concentration on my part being in NY after three years with my faves but there just wasn’t a single ad that was Super Bowl powerful. Where were the jaw-dropping, emotional ads that make me cry and not just because my favorite FB player is winning in his last game ever? #TeamPeytonForever. Right nonexistant for the most part. But there were alot of Super Bowl PR-ful ads that couldn’t fool me.
Commiting to a Social Purpose: Budweiser #GiveADamn
Though I may have missed the usual Clydesdale horse and lost dog suspect, I have to do a slow clap for Bud for spending part of their $15mill on a PSA to drinking and driving starring a very frank Helen Mirren reminding all of us that anyone who drives drunk is a “short-sighted, utterly useless, oxygen-wasting human form of pollution, a Darwin-award-deserving, selfish coward.” Gee Helen, but what do you really think? Either way, it’s this type of social commitment that you will see much more of from brands in 2016 (i.e. Colgate’s turn off the faucet campaign which wasn’t as powerful but I get the message).
The Most Timely Timed Ad: Beyonce Tour (conveniently after she slayed)
After killing it as per usual, the tour was annouced right after halftime. Talk about perfect timing when everyone was sitting there jaw dropped drooling and wanting more. There is no better way to tell all where they can come get more after an extrarodinaire performance. Ca mon, did anyone really expect Bey to just stroll onto the Super Bowl 50 field without a greater plan? A plan much bigger than just dropping her “Formation” music video. In case anyone wanted to get me a birthday present, I accept tickets to her tour…
The One I was Hoping More From: Volkswagen
(insert video here….oh wait….)
VW has consistently pushed out top rated Super Bowl ads: funny, emotional, clever. This year, provided all the crisis and scandals they had I was hoping for an ad on second chances or accepting apologies provided the nature of the platform. I mean risky, sure, but they didn’t show up at all. Makes sense. NO money, MO problems.
The Winner, Winner, Chicken Dinner / BATP Fave: Super Bowl Babies
NFL has faced it’s fair share of PR crisis this past year too from healthcare and violence, so naturally what better platform to insert the good ol’ virtues of football like family and love back into the conversation. The video features babies, children and adults who have one thing in common: They were all born nine months after their parents’ home team won the Super Bowl. All you November babies… think twice of how you got here….