You take a picture and 10 minutes later it’s filtered, brightened, contrasted, cropped and on Instagram. You travel to a foreign city which took a camel ride and a rowboat to get to, only to check in and tweet something about your #sweetgetaway (speaking of which, what would you pack, eh?) (Nicely done, don’t you think?).
Everyone has a social voice, even journalists care more and more about their social counterpart to their front page articles, but not everyone is a social editor. In a sense, sure. You edit and control what your followers see. However this is about a different type of social editor. The one hired by the social networks of the world. PR girls, are your ears burning? This one’s for you.
The ever evolving comms world, the flashy new trend we are seeing in the industry involves our favorite social media sites packing their bags and moving AWAY from algorithms (well, ok, not completely of course). Instead, there is a rise of actual, real-life, human editors for social media sites. These editors are predicted to better be able to select which content should appear during social searches based on the same ol’ same – our interests, likes, recent purchases and all the creepy information the internet has stored on us. So the question remains, like any other editor whose attention any good PR girl craves, are we going to start pitching Instagram and Twitter and the likes to get them to notice our clients??
We all know social media drives meaningful impact, with promoted pins and recommended snap stories based fully off of data stored on clouds far, far away. So it was only time that social media editors entered the socialsphere to manage these clouds more organically, not in your face sorta way. In short, I guess robots can’t do everything humans can #societalwin
IMO, it’s too new to tell where this is going but the future opportunities are abundant. Definitely something to keep an eye on as it grows and make inroads with these new editors… maybe even adding them to media lists. Thinking major use around upcoming events, large announcements caveat remaining that its timely with the news cycle or disturbing the cycle nonetheless and lastly any digital campaign in the works. Which, side note, there is always a digital campaign in the works. In the meanwhile, I’ll continue to refine my Insta collection to finesse my social media skills to determine what these new editors might be looking for. Ya dig my after work commitment? You know, anything to get my clients to appear front and center as we enter the crossover hybrid world of PR – more than digital, more than traditional.
Welcome to the world, social media editors! Show me what you got…