Where in the world have I been?? I know, I know. Apologies it’s been T.R.A.V.E.L. G.A.L.O.R.E
I have never been happier sitting in my writing spot in the corner of my room staring at a blank page in my life. Just being home after two weeks is such a great feeling!! Cannot explain how exhausted I am right now. So yes, expect the PR in me to share recaps of my first ever experience at the wonderful world of Coachella and the beauty in me to share make up bag packing tips coming oh so soon but today we have a bigger issue to address. Blue Bell Recall.
This southern gal who is obsessed with ice cream sandwiches and Moolenium Crunch is dying slowly. You Californians have no idea. Everything is off the shelves. Everything. Because of some deathly bacteria which sounds like Listerine. And the craving for it is at an all time high. The more you tell me I can’t have it the more I want it. And do you realize this is prime Texas ice cream binge time? It’s hot as F and I want my Cookies and Creame, dang it.
More so, this is probably the best I have ever seen a brand handle a crisis from a PR standpoint. Everyone who is saying anything about the Blue Bell recall has nothing extremly bad to say except stating facts. Blue Bell isn’t letting anyone speculate anything. Gold star for you. In fact, the larger story is that we do not want to throw away our ice cream and are saddened that it’s temporarily off the shelves. Can we talk about media relations excellence?
By voluntarily expanding the recall just to be safe, thats a drastic move that financially hurts the company but speaks so loudy of their values: they care to right their wrongs. My heart is melting quicker than all the ice cream in the trash. I mean have you seen their homepage? It only talks about the recall.
The urgency in which they are moving emphasizes how seriously they take the matter at hand and only makes me trust the brand, allowing them back into my freezer whenever they are ready.
Longest 2-3 weeks of my life,