The Academy Awards may come once a year, but BATP is on the look out for amazing, talented, creative genius of PR campaigns all year round with the right mix of strategy and tactic. That’s right, look at me using technical PR terms that 4 years later I can officially say I have mastered to know the difference. Looking back at 2014, here are the Oscar worthy stunts that broke the internet:
Best Personalized Campaign: Share a Coke
Remember when you could share a coke with a Legend or a Greg? The Share a Coke campaign capitalized on the global trend of selfie in an unexpected way. Basically the most iconic brand in the world, Coca-Cola, finally got the hang of this viral marketing thing. Or, hired a hip agency full of millennials.
Best Nonprofit Campaign: ALS Ice Bucket Challenge
How many times has a fundraising campaign gone viral to 150 countries? Ya, I can count it on one finger. If you didn’t hear about the Ice Bucket Challenge – where you doused yourself in freezing cold water and nominated people you loved and hated to do it also – then your internet consumption must be really really really low. Basically about the same amount of work I got done that week since I was so consumed watching hilarious videos. Talk about $125 million dollars and moving the needle.
Best Campaign That Was Paid For: Ellen’s Oscar Selfie
The tweet that literally broke Twitter cost one brand a reported $20 million. Yup, it was staged by none other than Samsung. Am I ruining life for you right now? Before you know it, over 32.8 million people saw the high resolution photography that comes on your next Galaxy.
Best Campaign That Flew-Under-The-Radar: Oreo
Oreo mastered the art of storytelling by creating Mel’s Mini Mini Mart which came with a mini delivery. 500 parcels were shipped daily for two weeks, allowing consumers to order a mini Oreo…singular.. yes…one… showcasing small gestures. It wasn’t so much that I shipped my mom a mini oreo for all the small things she does for us… get it?… but it was the fact that I can never forget how hard we had laughed that day. And for that reason alone, this was my favorite campaign for 2014.
We’re keeping a close eye in 2015 and excited to see how PR Girls top themselves. Back to binge Netflixing until then…