Ever so often, me and my fellow PR Girls can get off track and talk about the various whatabouts going on. Surprise, surprise? Just the other week, we talked for a while if Sony could ever recover from their hacked email scandal-crisis. After a more-than-5 minutes debate, the conclusion: probably with consumers… but then again think of all the stakeholders like Minimally Talented Bratty Angie…
For those who need a refresher there was this one time, like four-ish weeks ago, that Sony faced a cyberattack, the US said North Korea was behind it, and then Prez Obama promised a “response” to the attack hours before North Korea’s Internet went down. SO I guess that means we are tied now…?
The Sony hack may be behind us for now but when a major household brand is dealing with privacy invasion and national security threats the PR lessons are many.
The good: Innovation // Did Sony just create the next generation of movie watching? I’m not sure if this has been done before [editor’s note: fact check laziness, as per usual] but offering The Interview on YouTube to rent and to buy is simply genius and classic use of social media in new and different ways. Way to show up differently Sony. Slow clap for you. I’m sure the numbers were horrid compared to an actual theater launch but Hollywood should completely consider a launch on YouTube a couple weeks after movies hit the big screens. It’s the future. And much better than renting DVDs. Sure there might be some biased in this since my laptop doesn’t even have a CD drive… but besides the point…
The bad: Slower than a slow dance // A lot of information was lost from intellectual property to personal information and beyond. We are talking Sony, y’all, just imagine the damage. However, what really blows is how super slow they were to respond to affected individuals or any of their shareholders or even have anything on their website to provide more insights. As a result, there were multiple articles and early reports of the incident, none of which included the company’s perspective. You don’t want anyone else ever telling your side of the story… much less when you are in a crisis, girl.
The fugly: Media Supremacy // Oh ya, that time when Sony tried to control the media and said “don’t report on all the juicy emails talking mad sh*t about all of your favorite A-list celebrities…oh and the President” HA. Basically like asking someone not to touch the free cronut, which PS, hey NY, is that still a thing?? I digress. Asking the media to not post, is like asking to be posted more. Ca mon, this is like a rookie don’t push the red button mistake. I mean it had all the elements of media gold mine: timely, news-worthy, and relevant. Media ain’t raised no fools.
Haters gonna hate (all the way from N. Korea).