And then there was Juan.
Probably the most confused Bachelor on this planet, he just didn’t get it. And that makes him the absolute perfect example of what to avoid in any PR campaign.
Learn to communicate. “Es Ok” has to be the new “No Comment.” Nobody wants to hear that. It’s rude and allows people to speculate on what you really mean, even if you really just think it’s ok or you really just have nothing to say. USE OTHER WORDS. Also, you say you want to be honest but then you give absolutely no context. Summary: Juan communicates worse than a 4 year old boy.
Your brand has to stand true to it’s mission. And in Pablo’s case, that mission was to find love and to be ready to fall in love. He didn’t stay true to that and that takes away his credibility. Plus I swear I did not invest 60 hours to see Juan Pablo pick a girlfriend. That was not the agreement ABC. Cool.
Listen, accept, and change. The new stop, drop and roll. So your brand isn’t doing so hot no more, but you can’t be dismissive of what everyone around you is telling you including your stakeholders who are invested in you (Hi buddy, keep your rudeness away from Chris Harrison) and your consumers (aka everyone in the audience including me). At some point, you have to accept you are wrong and find a solution to fix the wrongs like some sort of public apology, or for Nikki’s sake, an engagement or something should follow…. Or at least one could hope.
Build your brand. For Juan, he had three months time frame to build his personality, share his story, to walk away with respect, and to show more than a hot bod. But unfortunately, that’s all there ever was, and a largely missed opportunity.
Next time you’re in a crisis PR girl mode, just remember, What Would Juan Do…. and then do the opposite.
Don’t Juan It,