For PR girls, the real show is all about the red carpet not only to spot fashion trends and become live tweeters of the whole shabang, but because we can smell the PR from miles away. And this Oscar’s proved no different….
12 Years A Slave director, Steve McQueen, was wearing a red wristband on the red carpet to support public education, given to him by the National School Board Association as a part of their new public relations campaign…. it just didn’t get as much attention as one would have hoped but I love love loveee that he repped it proudly because he was wearing it up until the end when the movie took home the gold.
The famous “Who are you wearing?” was coined by the infamous Joan Rivers on the red carpet in the 1990s. Her regret: not copyrighting. I mean I think DKNY PR Girl said it best:
Which Jessica Biel actually looked nakie. So, maybe it will become a thing.
Of course no night is ever complete without hashtags and this one goes to Kristen Chenoweth who with her very great interview skills was able to bring attention to her Twitter with #ShortGirlTweets and her series of drying herself with a hand towel. There is no better way to build a personal brand than on the red carpet.
Then there was Sally Hawkins whose interviews skills made me feel uncomfortable. Media training 101 needed or a book on How Not to Lose Your Cool When Ryan Seacrest Asks You A Question
For those of you who didn’t notice, Lupita created a new color: Nairobi Blue. Basically, she just kicked every celebrities golden behind by bringing social responsibility onto the red carpet.
And lastly, the masters behind the red carpet, E! literally knows how to create buzz each year from their Mani Cam to their latest Fashion Turn. They do it best. And they know it too.
And yes, I would like to thank the Academy for this opportunity.