For 364 days a year, we avoid TV commercials like the plague. We make fridge runs, play candy crush to avoid them and DVR to skip past them. Then, Super Bowl Sunday arrives, and it’s like the whole world changes.

It’s the one day we allow brands to appeal to us. And aren’t we a rowdy bunch (cue Coca-Cola outrage). Suddenly, we give commercials our undivided attention as we tell everyone to shut up so you can just look at David Beckham’s body in peace.

So which ones take the cake?

BATP’s Mom’s Favorite Commercial

http://www.youtube.com/watch?v=uQB7QRyF4p4&w=560&h=315

How could you not like this? This was just adorable. Emotional appeal (and hot farmers) always wins. My only question is how did a band of horses get a dog out of a car?

BATP’s Dad’s Favorite Commercial

 http://www.youtube.com/watch?v=9ft9ruGTO1w&w=560&h=315

All the major 80s celebs were there and that, my friends, is major bonus points for my father. If I was to say anything, I just think my local RadioShack hasn’t received their phone call yet…

The One That Used Pop Culture and Won

 http://www.youtube.com/watch?v=DrcaeAumAZo&w=560&h=315

I mean, can you ever put Jessie, Dan, and Joey in the same room and not win? How does Greek Yogurt have better commercials then like…. Coca-Cola’s Music School Auditions or wtf was that M&M garbage? #HaveMercy

The Double Trouble Trend

 http://www.youtube.com/watch?v=7MErkYH-FNo&w=560&h=315

So Ford, Bud and Pistachio all had double spots. Ford sucked, Bud made me question my life, and Pistachio made me laugh. But I think that was only me because I was sitting in a room full of crickets. Cam on, did nobody see the power of branding??!!

The One That Wins Just Because It Has Ellen in It

http://www.youtube.com/watch?v=t8urTv1X6g4&w=560&h=315

Not only is it Ellen, its Ellen dancing….with bears. Also, I’m confused so this isn’t a free app? Fail for Beats. Win for Ellen.

And, of course, The One That Took Social Media by Storm and Gets PR Approval around the World

This was so damn smart, I’m pissed I didn’t come up with it myself. But that would disqualify me from winning… 200k tweets minutes after the Super Bowl? That’s.Just.Smart. #ESuranceSave30 #DoesItStillApplyVIABlog?

Back to your regular programing with no commercials,