My dad always says, “When I was your age I used to walk 17 minutes to get to school with no shoes” or something about making only 25 cents an hour working some ice cream shop in the rickets of some village in the Middle East.
Well, Dad. I walk more than 17 minutes to get to work or I take a gross, dirty subway that ruin my shoes and trust, totally feels like I get paid a quarter an hour also, considering the economy sucks and entry PR girls get duped in salary until you hit it big or have a lot of experience.
It may seem in PR not much has changed in theory. You still have your creative strategies, your media, your pitches and releases, except now you have SO much MORE creative, so much MORE media and so many more releases but some PR stunts just could not have taken place in 19-something old.
If done well, publicity stunts can cause positive bizz-buzz for you and your company. And when a PR girl’s worst night mare happens and a stunt turns into a wild mess crashing 100 mph with an oncoming train, well, let’s just say there’s no such thing as bad publicity…
What girl doesn’t want a pony? – Remember this stunt when Groupon’s now-ex-CEO almost gave Mayor Bloomberg a Pony? Those are just the kind of crazy ideas that showered Groupon with success.
Corona moons the world – This past weekend, some PR genius collaborated with some astronomy dude, and created the coolest billboard in New York. The brand worked day and night to turn the moon into their lime. The event lasts a total of two nights for a couple hours, but the buzz it creates is endless!
72 Days of Marriage – I still can’t call hoax on the whole thing. Kimmy K loves that attention but the girl isn’t crazy to get married just for publicity… or is she? Which other celebrity can you name exactly how many days they were married, what went wrong, and who said what. I mean I couldn’t really even do that for any of my OWN past relationships. Side note, she’s officially made Kanye a father which makes it all that much more relevant.
PS – a very happy Father’s day to my old man. See you in T minus two days!