Being a PR girl, it’s a true sin that every time we watch TV (mindlessly) our brains can (somehow) always pick up cues to call out the product placements and the PR integration. It’s a switch, once turned on, that can never, ever, be turned off. And so last night while I was watching The Voice and Googling “how old is Danielle Bradberry?” and “how to make Adam Levine fall in love with me?” I saw, which I hate to say, was one.of.the.BEST.product.integrations I have seen yet.
Maybe it was the cause. Maybe it’s the fact that I wish I had caffeine right now because a cookie crumble mocha with soy milk sounds delic. Or maybe it’s the fact that it’s pretty bad-assery. But Starbucks hit the mark with this one, using our fave coach, Blake Shelton, and creative sbux cups to support Oklahoma relief efforts.
So if you haven’t had a chance to donate some change yet, don’t worry because this is easier than ever (and far more fun)! So, today, during your 3pm crash step in to your nearest (participating) sbux, donate as much as you can, and walk away with free coffee. In times like this, every little bit helps for someone who lost everything they worked for for over 50 years in less than 50 seconds – and I love how Starbucks is contributing! It’s not over yet so don’t forget to continue to
The great gift of human beings is that we have the power of empathy (and a love for mochas and an eye for PR integrations),