Twitter turns 7 today and over the years Twitter has taught me so much – news that Osama is dead to Catherine won The Bachelor (ihy spoiler alerts) to making blogger friends and staying up to date with everyone’s cravings, sicknesses, road rage and fun adventures (insert FOMO). It’s really a love hate relationship.
As our friends at Twitter, Inc. go down #TweetMe lane and as Facebook tries really hard to keep up (for all you who hate Hashtags on Facebook, brace yourself), I felt it was only appropriate to share seven PR-life lessons I learned from Twitter over the years.
Twitter is a one-stop shop for getting real-time news and updates (not to hone on Catherine winning Bachelor, but, ca mon tweeps!) Brands have the power to engage with consumers in real time and this is exactly what Oreo took advantage of during the infamous Super Bowl blackout. Talk about timeliness! Not to mention, I tested this out and you can definitely dunk in the dark. I salute.
Twitter lets you zoom in on your key messages. Let’s take a look at Mr. Prez Obama who made social media an integral part of his campaign this past presidential election. #TeamObama made connections with voters, persuading them to vote for him and everything he believes in. His “Four More Years” tweet became the number 1 retweet, ever. Like ever. Knocking Biebz off that throne.
Twitter lets you build your personal brand. See above. Obama is such a G who shares life moments, agenda policies he’s working on, pics and videos of his main ladies, and sometimes he even signs his tweet off as “Bo” (his dog) (insert really big awe here).
Twitter opens doors (and windows) to connect with all sorts of people. Brands have used Twitter and created hashtags to get consumers who think on similar topics but with varying opinions to converse at one place. A perfect example is McD’s #McDStories as a place to share your favorite McD moments. I mean this backfired for them (and you can’t even take it down!), but shows the power of connecting.
Twitter can build awareness through various multimedia. Starbucks could tweet about caramel mochas all day long but instead they tweet polls and contests and share Instagrams and Vines that make you crave a caramel mocha instead. Oh you sly.
Twitter has the power to influence. We have celebs, influencers, fave humans/organizations /brands/whatever you like all tweeting about their cause. There is the ability to influence your followers, of course, just remember to tweet from the right account and not accidently post “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettingslizzerd” for someone like, IDK, the Red Cross.
Twitter can let you avoid a PR crisis. To build on the above, Red Cross showed grace under pressure and avoided what could have been a real disaster! They didn’t fire the employee who was responsible, used humor to apologize, acknowledged human err, and turned the mistweet into a donation opportunity.
Please join Dogfish Head Craft Brewery in raising money for the American Red Cross.
If you’re interested in donating a pint, please click here to learn more about Red Cross blood drives. Note: Alcohol can often make you more dehydrated. Dogfish Head recommends not drinking immediately before or after donating!
“Twitter is the world’s ultimate headline writing contest. It teaches brevity. Good tweets equals seven to capture attention, 70 characters to maximize retweets.” – George Stenizer, Tellabs